Accelerating towards market
Are you an innovative entrepreneur in North Holland with a sustainable idea or product in development? The GO!-NH Market Readiness Programme will help you get your innovation ready for the market in a short time. In an intensive 10-week programme, you will work under the guidance of experts to validate your product, customer segments and earnings model. This programme is part of the broader GO!-NH growth programme of the province of North Holland and focuses on early-stage companies. ROM InWest is a partner in the implementation and selection of participants, helping entrepreneurs achieve sustainable and consistent growth.
For whom?
GO!-NH Market Readiness is for start-ups and established entrepreneurs in North Holland working on sustainable, innovative products or services. Your idea is promising, but you are still looking for the right market fit. You are open to feedback, want to take quick steps and are ready to build a scalable business model with focus.
What will you do?
During the programme, you will work intensively on sharpening your value proposition, finding the right customer segments and testing your assumptions in practice. The coaching is personal and practice-oriented.
You get:
- Access to a proven methodology based on the StartupFramework© From Gritd.
- Coaching from experienced entrepreneurs and experts
- Workshops on customer validation, propositions, market approach and more
- Access to the North Holland innovation ecosystem
The programme concludes with a pitch event, where you present your validated business idea to partners, funders and other stakeholders.
Practical information
- Duration: 10 weeks
- Time investment: Approximately 8-12 hours per week
- Location: Hybrid (online as well as physical meetings at locations in North Holland)
- Participation is on a selection basis. You pitch your idea in advance and are chosen based on potential, innovativeness and impact.
Key dates:
- Online information session on 10 September from 16:00 - 17:00
- Appearance sign up: 17 October 2025
- Kick-off on 11 November 2025
- Graduation on 27 January 2026
Building a sustainable future together
It GO!-NH Market Readiness Programme is carried out on behalf of the province of North Holland. ROM InWest is closely involved in the organisation, recruitment, selection and guidance of participants. Together, we ensure that promising ideas can make the step to scalable, future-proof companies in our region.
To register
Would you like more information on the program? Sign up for the online information session on 10 September from 16.00 - 17.00 or contact our business developer Stef Mellema.
