PIM: Making your business investment-ready

Are you seeking support for your growth ambitions and financing needs? Through the Investment-Ready Innovative SME Programme (PIM), innovative SME entrepreneurs can receive up to six days of tailored personal support to enable them to take the step towards the next phase.

For whom is this programme of interest?

Start-ups, scale-ups and innovative SMEs based in North Holland active in the sectors:

  • energy transition & sustainability
  • circular economy
  • agriculture
  • Water and food
  • Health and care
  • safety
  • key technologies
What's in it for you?

Through PIM, you receive up to six days of tailor-made support to improve your company's investment readiness and to be matched with financiers. This support, which is perfectly aligned with your specific situation and needs, and with your company's current stage, consists of:

Strategic sessions

A number of sparring sessions in which we will refine the growth and financing strategy and develop focused business planning, with the aim of powerfully and manageably entering the next phase of your business. With the outcomes of these sessions, you can refine your plan and gain insight into your business's investment readiness and financing options. You can also discuss the financial data necessary for presentations to financiers or investors (operational forecast, balance sheet, cash flow). Other formats we can use include, for example, the customer journey and the investment readiness canvas.

Make a financial model

We always work using the FAST method (Flexible, Accurate, Structured, Transparent) to create a financial model that meets the requirements of all types of investors. We build this model together with you and ensure you understand how it works and how to apply it.

Write business plan

To attract investment, you need a business plan. We can help you develop the business plan. Additionally, we conduct market research and assist with strategy development. Together, we aim to ensure you ultimately have a plan with which you can enter the market. We help you improve your pitch (deck + physical presentation) to investors.

Matching

Are you investment-ready enough? We will then put you in touch with financiers. Our advisors will first create a longlist, decide with the entrepreneurs which financiers are the best fit, and then approach the shortlist to match the entrepreneur.

Subsidies

In addition to making contact with financiers, we also offer you insight into subsidy opportunities. This leads to a document with an overview of the most important subsidy schemes (and potentially other financing instruments) that are suitable for (the stage of) your business, including an action plan.

Costs

1 tot 6 dagen ondersteuning op maat voor €600* per dag (8 uur). Dat betekent dat je 50% korting krijgt door de bijdrage van de Provincie Noord- Holland en partners, want de normale prijs is €1200 per dag. De eerste dag ondersteuning krijg je gratis.

Sustainable/circular companies pay €400 per day (67% discount%)

Organization and partners

PIM is an initiative of the Province of North Holland, executed by ROM InWest in collaboration with KplusV, Innovate Today, Preneurz, and Ignite Group.

Do you have questions about PIM?

Take a look then PIM website. Do you want to participate or do you want to know which programme best suits your company and growth phase? Please contact Zuhal Hayat, PIM programme manager, or Gideon van Kleij, Business Developer Circular Economy. They can tell you all about it.

Gideon van Kleij ROM InWest
Gideon van Kleij
Business Developer Circular Economy
Zuhal Hayat
Programme Manager PIM

Get
inspired

17 April 2026

Collaboration around Thorizon brings demonstration reactor to Petten

News
Thorizon, EPZ, NRG PALLAS, the provinces of Zeeland and North Holland, Impuls Zeeland, ROM InWest, and Invest-NL today signed a Memorandum of...
7 April 2026

“We want to make an impact for better and more affordable healthcare”

Interviews
As a doctor, Bart Geerts saw for years how post-operative complications damaged patients and represented enormous costs for hospitals. With Healthplus.ai...
24 March 2026

Defence Regional Team is ‘open for business’

News
The geopolitical world is changing rapidly. Europe needs to take more responsibility for its own security - and that includes...
27 March 2026

Strong network and innovativeness central at Energy Investor Day

News
On 25 March, the first 2026 Energy Investor Day (EID) took place at an inspiring venue: the Energy Transition...
12 March 2026

Why ROM InWest is investing in Life Sciences & Health innovations in North Holland

Interviews
Noord-Holland has a lot of knowledge in the field of Life Sciences & Health (LSH) and plenty of startups and...
8 March 2026

‘Staying power’ through resilience and resilience

Interviews
With a team of three female founding partners, Amplio Pharma is advancing within the world of...
3 March 2026

PIM and ROM InWest: guiding growth and impact together

Interviews
Since January 2026, ROM InWest has been programme manager of PIM, the successful programme in North Holland that helps entrepreneurs grow and...
17 February 2026

Amplio Pharma raises over €1.3 million for better drug against rheumatoid arthritis

News
ROM InWest, together with Libertatis Ergo Holding, Amsterdam UMC Ventures Holding and Innovatiefonds Noord-Holland, has invested €1.3 million in...
4 February 2026

HeartEye raises over one and a half million euros for early detection of possible heart disease

News
HeartEye has successfully raised a capital injection of €1,675,000. Besides ROM InWest, Schuberg Philis co-founder Pim Berger, Mphasis are also investing...
30 January 2026

North Holland and technology: a strong combination

News
The Netherlands wants to keep up with technological developments taking place worldwide. This is why the government is committed to a strategic...

Stay tuned

Subscribe to our newsletter and stay up to date with news, stories, relevant events and more.