Gamechanger

Root Sustainability: Reducing the CO2 footprint with product-specific data

ROOT SUSTAINABILITY

Facts

Mission:
Enabling retailers to make smarter decisions to reduce CO2 emissions.

Fund: Transition Fund

Contributes to transition:
Digital transition

Contributes to transition:
Circular transition
Contributes to transition:
Digital transition

Contributes to SDG(s):

 

This is how Root Sustainability's technology works

Root Sustainability develops technology that supports companies in collecting and analysing complex, detailed sustainability data, particularly at product level. This data is then converted into simple, usable LCAs (Life Cycle Assessments). With their AI platform, Root Sustainability enables retailers to make smart decisions with product-specific data to concretely reduce their carbon footprint. This is achieved in a fraction of the time and cost that retailers currently need to collect the often fragmented data and subsequently calculate the carbon footprint of their company and products. By using data more intelligently, Root Sustainability helps companies not only to tick boxes for regulations like ISO and CSRD, but to actually make an impact in their supply chain to reduce carbon emissions.

"During my time at Philips, I saw how complex sustainability data becomes at scale. Data was scattered across multiple systems, managed by dozens of people in Excel, and had to meet various standards. This isn't effective and isn't scalable. Without a system that structures sustainability data, making an impact is guesswork. This was the starting point for Maud and me with Root Sustainability."
Gijs de Mol
CEO & Co-Founder, Root Sustainability

Investment ROM InWest

The rising production of consumer goods causes a large proportion of global greenhouse gas emissions and pollution. Consumers, especially younger demographics, are therefore increasingly keen to know how sustainable a product is. For retailers with a large product range, making this transparent proves to be challenging. Investment Manager Lotte Nolten-van Hoek: “Root Sustainability’s distinctive ‘data-first’ approach is changing this and is resonating with customers such as HEMA and Holland & Barrett. With their insights, they contribute to the further sustainability of society. The clearer the CO2 footprint of products is, the more consciously consumers and companies can make choices and potentially opt for a more sustainable alternative. And the lower the CO2 emissions, the better it is for people and the environment.”

Circular transition

Innovating in circularity

Digital transition

Innovating in digitalisation

Let you
Inspire

11 June 2026

Root Sustainability further expands previously raised €1m funding round with ROM InWest

News
The investment by ROM InWest is an extension of a previous funding round in December 2025, led by Borski Fund and...

Our
game changers

Our
game-
changers

LinXis is developing a technology that allows it to detect and treat fibrosis more specifically. With this, it aims to offer a solution for millions of people worldwide with this serious condition.

Globally, around 40 million people live with severe blindness. Phosphoenix is developing a brain implant (neuroprosthetic system) that can restore functional vision using AI in people who later in life...

Greencovery has a sustainable solution to reuse residual streams from the food industry and convert them into valuable ingredients. In this way, a cost item, waste processing of residual materials, is transformed into an extra...

Phoenix Metals is an innovative company that recovers valuable raw materials from industrial waste streams such as steel slag, thereby playing an innovative role in the battery market.

Droppie was founded by Natascha Hermsen and Stef Traa and cleverly collects waste via special recycling shops, where consumers receive money for plastic packaging, textiles, cooking oil and...

Methotrexate is currently the most commonly prescribed basic drug for rheumatoid arthritis worldwide. Sixty to eighty per cent of patients receive this drug. The problem, however, is that methotrexate is too...

Thorizon is developing an innovative molten salt reactor that converts existing nuclear waste into clean, safe and efficient energy. Thanks to a patented system with interchangeable cartridges, the reactor makes best use of fuel and minimises...

Healthplus.ai is a Dutch MedTech scale-up from Amsterdam. Their AI system PERISCOPE® calculates each patient's risk of infection after surgery and gives the healthcare team clear actions to reduce that risk....

Stay tuned

Subscribe to our newsletter and stay up to date with news, stories, relevant events and more.