From an early stage - often when the product-market fit is being explored - ROM InWest helps entrepreneurs focus their time and money on what is needed to become financeable and grow healthily. In doing so, we use the GRIDT method: a practical standard that provides guidance on how to develop into a thriving business.
For example, does the solution devised really solve problems? Are customers willing to buy again? Are the entrepreneurs well positioned for scale-up?
Indeed, often the entrepreneur is so convinced of his technological solution that the reality of the market, timing, competition-let alone the consumer-is not sufficiently considered.
For each development phase, we also take a look at whether the team composition is best for the phase.
For entrepreneurs, that advisory view means more control over their development. And for shareholders, it offers more certainty that their investment is being used as carefully as possible, and will soon yield a return.
The product ‘pulls’: customers stay, make repeat purchases and recommend the service or product.
We then often test recurring or persistent customers, usage and cost structure, so that it becomes clear whether there is real market acceptance.
Sales methods become standardised. Sales processes are no longer solely dependent on the founder, but transferable and scalable.
In this phase, ROM helps structure sales processes by teaching entrepreneurs how to set up marketing strategies, CRM and funnel analyses that are transferable to a team.
The profit and cost allocation per product or service provided and the revenue model work in practice. There is evidence of profitable scaling up.
This means calculating margins, customer value and costs, and looking at whether scaling up is possible. ROM acts as a financial sounding board and helps determine if and when external funding is feasible.
ROM InWest organises weekly Startup Framework sessions. During these sessions, we demonstrate concretely how we guide entrepreneurs in their development.
Shareholders and partners are welcome to see up close how this approach works.
Interested? Contact Jorn Eiting van Liempt.
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