Innovative entrepreneurs like you are vital to the sustainable construction and infrastructure that the government strives for and increasingly demands. To help you develop your solution, the national program Future-proof Living Environment has therefore set up the ATB together with a number of other ROMs (Regional Development Companies) - including ROM InWest.
Personal guidance from experts
At the ATB, as a startup, you will receive personal guidance for approximately ten weeks from an experienced expert who works at NOM, ROM InWest, Horizon or ROM Utrecht Region. He or she will make you think even more about the added value of your idea for the market, using critical questions and assignments. Group sessions with other entrepreneurs are also part of the ATB. At the end of the program, you will have a crystal-clear picture of your precise target group and how your innovation is a solution for it.
Customer focus and consistent growth
“Customer-oriented entrepreneurship is the central theme of the ATB,” says senior business developer Birgitta Kramer of ROM InWest. “Many entrepreneurs in construction and infrastructure also present their technological or circular innovation as the solution, without really understanding the underlying problem and how their customer experiences it. In the ATB, we help them to zoom out and investigate whether and how their innovation is a solution for their chosen market segment. Step by step, we collect data about the customer, market demand and sales strategy. That helps your company grow consistently. A proactive and open attitude is important to get the most out of this program. The mirror we hold up to you can be confronting, but it will certainly help you achieve solid growth in the long term.”
Choice of two programs
- 'ATB – Phase 1: Get ready to market' is the best choice for you if you are still working on your market introduction.
- 'ATB- Phase 2: Get ready to scale' suits you best if you are active in the market and already generate substantial turnover.
Organization and partners
The programme is organised by the regional development companies NOM, ROM InWest, Horizon Flevoland and ROM Utrecht Region, and is part of the National Growth Fund for a Future-Proof Living Environment. Some 150 organisations work together on the future of Dutch construction and infrastructure. The results of the programme are shared with them.
Contact Us
Are you enthusiastic about the ATB, but are you still unsure whether the program suits your company and/or growth phase?
Please contact our business developers Birgitta Kramer.
