{"id":6282,"date":"2024-12-19T15:41:38","date_gmt":"2024-12-19T14:41:38","guid":{"rendered":"https:\/\/rominwest.nl\/?post_type=inspiratie&p=6282"},"modified":"2025-12-08T12:29:10","modified_gmt":"2025-12-08T11:29:10","slug":"fair-trade-sustainable-jewelry-a-beautiful-story","status":"publish","type":"inspiratie","link":"https:\/\/rominwest.nl\/en\/nieuws\/eerlijke-handel-duurzame-sieraden-a-beautiful-story\/","title":{"rendered":"Fair trade and sustainable production in jewelry: A Beautiful Story does it"},"content":{"rendered":"

A mission<\/h4>\n

Bee A Beautiful Story<\/a> is all about meaning and connection. \u201cOur jewelry is more than decoration,\u201d explains Cathelijne Lania, founder and director. \u201cThey bring stories to life: from the maker in Nepal to the wearer here in the Netherlands. Each piece symbolizes hope, strength and connection. The proceeds go back to the craftsmen in Nepal. We see each other as direct colleagues, as a global family.\u201d Cathelijne maintains long-term partnerships with the local workshops. The craftsmen receive fair wages and work in a safe and stable environment. This offers them financial security and the opportunity to develop further. \u201cWe believe in the power of collaboration,\u201d says Cathelijne. \u201cIt is about building relationships that are sustainable for us as well as for the communities and workshops in Nepal.\u201d<\/p>\n

Survival thanks to COL<\/h4>\n

When the pandemic hit, the international production and sales of jewelry were disrupted. \u201cOur largest buyers are the retailers throughout Europe. We also sell through our webshop, but most of our turnover comes from the purchasing stores. Due to the pandemic, all stores were closed for a long time. My biggest concern was to safeguard employment in Nepal.\u201d The Corona bridging loan provided much-needed support. \u201cWe were impressed by the vision and dedication of A Beautiful Story,\u201d says Ivo Kalthoff, Fund Manager at ROMInWest. \u201cThis is exactly the type of company we want to support: companies that create not only economic value, but also social impact.\u201d With the loan, A Beautiful Story was able to continue paying salaries and make the transition to a more digital business operation.<\/p>\n

The need to innovate during the pandemic<\/h4>\n

The pandemic has challenged the company to explore new avenues. \u201cWe have invested heavily in our online development,\u201d says Cathelijne. \u201cOur renewed website and online marketing have now enabled us to reach a wider audience.\u201d In addition to the digital focus, the company has also improved internal processes and invested in sustainability. \u201cWe want to further increase our impact in the coming years,\u201d Cathelijne explains. \u201cWe remain true to our core values of fair trade and sustainable production. We see opportunities to convey this message even more strongly.\u201d<\/p>\n

Combating violence against women with new campaign: Orange the world<\/h4>\n

A Beautiful Story\u2019s mission is clear: to inspire people with meaningful jewelry, while supporting social issues. Their collaboration with Orange the World, a campaign aimed at combating global violence against women, is another expression of this. As part of this collaboration, the company has developed a special jewelry line, a large portion of the proceeds of which go to projects that combat violence against women. \u201cIt\u2019s a theme that\u2019s close to our hearts,\u201d says Cathelijne. \u201cViolence against women is a universal problem and we want to contribute to a world in which women feel safe and valued. Thanks to the COL, we\u2019ve been able to continue to fight for the values that we so deeply believe in and stand for.\u201d<\/p>\n

The Corona bridging loan is now being implemented by ROM InWest, more about COL<\/a>.<\/p>\n

Swipeguide<\/a> also used COL, read here<\/a> their story.<\/p>\n

Read and watch more about A Beautiful Story's own story here:
\nRead: https:\/\/nos.nl\/nieuwsuur\/artikel\/2546760-de-eerste-stappen-op-weg-naar-fairtrade-sieraden-zijn-niet-makkelijk<\/a>
\nTo look: https:\/\/nos.nl\/nieuwsuur\/video\/2546725-duurzame-en-verantwoorde-sieraden-produceren-blijkt-lastig<\/a><\/p>","protected":false},"excerpt":{"rendered":"

In 2006, Cathelijne Lania packed her bags, quit her job at a Dutch corporate, and left for Nepal. There, she visited small businesses and bought hundreds of handmade jewelry to sell in the Netherlands. The proceeds went back to the craftsmen in Nepal. Her company grew into A Beautiful Story with two hundred employees worldwide and a customer base that extends across Europe. When the corona pandemic hit the company hard, the Corona Bridging Loan (COL) offered a lifeline.<\/p>","protected":false},"author":12,"featured_media":6284,"template":"","tags":[49,130,47,90],"soort-insp":[75],"class_list":["post-6282","inspiratie","type-inspiratie","status-publish","has-post-thumbnail","hentry","tag-col","tag-innovatie-ontsluiten","tag-investeren","tag-voor-vrouwen","soort-insp-interview"],"yoast_head":"\nEerlijke handel en duurzame productie in sieraden: A Beautiful Story doet het - ROM InWest Eerlijke handel en duurzame productie in sieraden: A Beautiful Story doet het<\/title>\n<meta name=\"description\" content=\"\u201cWe waren onder de indruk van de visie en toewijding van A Beautiful Story\u201d, zegt Ivo Kalthoff, Fondsmanager bij ROMInWest. 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