{"id":5622,"date":"2024-07-30T06:51:25","date_gmt":"2024-07-30T04:51:25","guid":{"rendered":"https:\/\/rominwest.nl\/?post_type=inspiratie&#038;p=5622"},"modified":"2025-10-16T15:02:48","modified_gmt":"2025-10-16T13:02:48","slug":"peerby-thanks-to-their-patience-the-financing-of-rom-inwest-is-now-paying-off","status":"publish","type":"inspiratie","link":"https:\/\/rominwest.nl\/en\/nieuws\/peerby-dankzij-hun-geduld-betaalt-de-financiering-van-rom-inwest-zich-nu-uit\/","title":{"rendered":"Peerby: \u201cThanks to their patience, the financing from ROM InWest is now paying off\u201d"},"content":{"rendered":"<p>\u201cOur way of consuming is actually quite crazy. On the one hand, we are using up all our raw materials and on the other hand, we are creating a huge mountain of waste,\u201d Daan outlines his vision of the circular economy. \u201cThat can and must change. With Peerby, we are not only helping consumers, but we are also driving a broad system change in the commodity economy. Shared ownership and pay-per-use require a different view of product design. The ideal shared product is based on <em>communities<\/em>, has a long lifespan and is easy to repair \u2013 all to ensure it stays in circulation for a long time.\u201d<\/p>\n<h4>Business model complex puzzle<\/h4>\n<p>Daan states that with Peerby he may have chosen one of the most difficult business models in the world. \u201cOne of the biggest challenges I faced in the beginning is that you have to reintroduce and restart our concept in every neighborhood. And then not for one clear product, but for many different types of items that yield little because they are cheaper. All that together makes it a complex puzzle. It was a milestone when we finally arrived at a profitable business model in 2021.\u201d<\/p>\n<p><iframe title=\"ROM InWest- Daan Weddepohl - Peerby\" src=\"https:\/\/player.vimeo.com\/video\/1009146754?dnt=1&amp;app_id=122963\" width=\"800\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<h4>Money, tips and tricks<\/h4>\n<p>\u201cROM InWest has played an important part in our growth so far,\u201d Daan continues. \u201cThanks to the financial support, we were able to expand our model. The initial investments for activating a neighborhood pay off later, allowing us to expand to new neighborhoods. It is great that ROM InWest has the patience for this way of growing. In addition to financial support, ROM InWest also looks at the social added value of our platform. They help us through workshops and personal conversations with their business developers. This way, we regularly receive valuable tips and tricks.\u201d<\/p>\n<h4>Share new standard<\/h4>\n<p>The support of ROM InWest is increasingly bearing fruit. <a href=\"https:\/\/rominwest.nl\/en\/news\/sharing-platform-peerby-expands-to-the-united-states\/\">Peerby recently expanded to the United States<\/a>. The first town in Colorado to join the platform marks a new beginning for Daan. \u201cUltimately, I want to conquer the entire US with Peerby. Then we will come closer and closer to the level of impact that I always dreamed of. In a few years, I want sharing via a facility like Peerby to be the new standard for things that you only need once in a while.\u201d<\/p>\n<h4>\u201cCelebrate your interim successes too\u201d<\/h4>\n<p>Daan is aware that he is ambitious. \u201cBy nature, I actually have my eyes constantly on the next milestone, while as an entrepreneur you also have to regularly celebrate your interim successes. After all, growth happens step by step. We recently celebrated with Peerby that we had finally reached the &#039;default alive&#039; level. That means that we now only need external financing to grow \u2013 not to continue to exist.\u201d<\/p>\n<h4>More tips for circular entrepreneurship<\/h4>\n<p>Even though Daan acknowledges that circular entrepreneurship can be challenging, his advice is not to throw in the towel too quickly. \u201cThe biggest compliment I ever received was when someone said: &#039;You should never stop with Peerby. What you do is too important.&#039;\u201d That is also my second tip for other entrepreneurs: keep believing in the added value of your solution and its broader social importance.\u201d<\/p>\n<p>Curious about more tips from Daan for your circular business? In <a href=\"https:\/\/rominwest.nl\/en\/news\/follow-up-financing-peer-by-lessons-entrepreneurship-in-the-circular-economy\/\">this<\/a> article he recently shared his lessons learned from practice. For more inspiration, check out this <a href=\"https:\/\/open.spotify.com\/episode\/5JV53WaPI7HKOZletiN1iz?si=pwhYsW86Qom0KPTVL9Aa9Q\">podcast<\/a> in which Daan meticulously explains the history of his company.<\/p>","protected":false},"excerpt":{"rendered":"<p>Offering neighbors a platform to share things among themselves for more social connection and to prevent waste: Peerby has been driving the circular economy since 2012 and founder Daan Weddepohl is fighting for sharing as the new standard. What challenges did he encounter and still encounter with his company? And how important does he find the support of ROM InWest for the growth of his company?<\/p>","protected":false},"author":12,"featured_media":5620,"template":"","tags":[72,47,82,115,88,80],"soort-insp":[75],"class_list":["post-5622","inspiratie","type-inspiratie","status-publish","has-post-thumbnail","hentry","tag-innoveren","tag-investeren","tag-onze-gamechangers","tag-transitiefonds","tag-voor-de-ondernemer-van-morgen","tag-voor-ondernemers","soort-insp-interview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ROM InWest gelooft in deelplatform Peerby<\/title>\n<meta name=\"description\" content=\"Daan Weddepohl heeft met Peerby misschien wel een van de moeilijkste businessmodellen ter wereld heeft gekozen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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