{"id":5456,"date":"2024-08-13T10:38:06","date_gmt":"2024-08-13T08:38:06","guid":{"rendered":"https:\/\/rominwest.nl\/?post_type=inspiratie&#038;p=5456"},"modified":"2025-10-17T15:36:50","modified_gmt":"2025-10-17T13:36:50","slug":"alleo-growth","status":"publish","type":"inspiratie","link":"https:\/\/rominwest.nl\/en\/nieuws\/alleo-doorgroei\/","title":{"rendered":"Help with growth: \u201cWith the strategic advice from ROM InWest we make better choices\u201d\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">\u201cBeing able to present suitable employment conditions attractively has been a wish of employers for a long time, but its importance has grown. Younger generations expect more in this respect,\u201d says Florian about the idea behind his <a href=\"https:\/\/www.alleo.nl\/\">platform<\/a>. \u201cCertainly Gen Z \u2013 the youngest generation on the labour market \u2013 is used to flexibility, growth and freedom of choice, also with regard to working hours and employment conditions. For them, work is more than a source of income. They also want to identify with the mission of a company and avoid burnout at all costs. If they can choose their own secondary employment conditions, you distinguish yourself as an employer.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">For all generations<\/span><\/b><\/h5>\n<p><span data-contrast=\"auto\">Florian came up with a digital platform with an app that provides insight into these employment conditions, plus the option to select them yourself. \u201cSo no more difficult HR discussions and paperwork, but a digital solution that young generations are used to. The design of the app is in line with what they see as <\/span><i><span data-contrast=\"auto\">digital natives<\/span><\/i><span data-contrast=\"auto\"> expect from a modern employer. And our solution is also very welcome for older generations, because a clear overview of all employment conditions is pleasant for everyone.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe title=\"ROM InWest - Alleo\" src=\"https:\/\/player.vimeo.com\/video\/1009147305?dnt=1&amp;app_id=122963\" width=\"800\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<h5><b><span data-contrast=\"auto\">Rebranding due to growth<\/span><\/b><\/h5>\n<p><span data-contrast=\"auto\">In the first months of 2024, Florian and his company went through a major rebranding process. \u201cAs we grew, we increasingly noticed that our name (then YourCampus) no longer matched the phase of the company. That evoked the wrong association, it had to be more neutral and shorter. Alleo stands for <\/span><i><span data-contrast=\"auto\">All earnings<\/span><\/i><span data-contrast=\"auto\">, referring to the development of the platform. Our solution is becoming increasingly broader: it is increasingly a fully digital payslip with things like vacation days, mobility arrangements and pension balance. The tone of voice and look &amp; feel of our platform have also become more neutral and therefore more inclusive. All with a view to the increasingly larger companies with diverse employee bases that we serve.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">Knowledge sessions and strategic advice<\/span><\/b><\/h5>\n<p><span data-contrast=\"auto\">Already in his first years as an entrepreneur, Florian had a great need for knowledge. \u201cAt the time, I gathered fellow entrepreneurs around me for this, but now ROM InWest also helps in this area. They regularly organize knowledge sessions on important but often also difficult entrepreneurial issues, such as labor law. The entrepreneurs you meet there all have similar issues and challenges in their company. It is very nice to brainstorm about this together and exchange lessons learned. In conversations with fund and investment managers from ROM InWest, I regularly receive strategic advice. This allows me to make better-founded and smarter choices for sustainable growth in the longer term.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">Financing<\/span><\/b><\/h5>\n<p><span data-contrast=\"auto\">Also in terms of financing <a href=\"https:\/\/rominwest.nl\/en\/news\/27-million-growth-capital-yourcampus-to-open-up-the-labor-market\/\">ROM InWest Alleo<\/a> a helping hand. Florian: \u201cFrom the further development of our product and platform to active sales and marketing for more visibility in the Netherlands and expansion to Germany: it all depends on pre-investments. Only with a well-functioning product and brand awareness will we grow and be able to finance ourselves in the long term. It is incredibly nice to have a partner like ROM InWest who sees our growth potential and supports our social mission \u2013 and can therefore invest in us with confidence and patience.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">Striving for impact<\/span><\/b><\/h5>\n<p><span data-contrast=\"auto\">When asked about his long-term goals, Florian shows his drive for impact. \u201cThe difference our solution makes is a matter of the scale we achieve. In five years, I want to use Alleo to give more than 1 million people worldwide digital insight into a good and flexible employment conditions package. With this, I want to take not only our company itself, but also all our employees and the customers we serve to the next level. But everything in steps: every working day, I only leave the door satisfied when I see that not only the entire team, but also all the customers we serve are satisfied.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>How do you present your employment conditions in such a way that you, as an employer, also appeal to younger generations? And how do you offer freedom of choice in this? In search of an answer, Florian Gendrault set up a platform in 2021 that allows employees to view their secondary employment conditions and choose for themselves - in line with their preferences and phase of life. Under the new name Alleo, he is working hard in 2024. What makes his solution a success and how does ROM InWest help him with the growth and expansion of his company?\u00a0<\/p>","protected":false},"author":12,"featured_media":5607,"template":"","tags":[47,128,82,98,88,80,101],"soort-insp":[75],"class_list":["post-5456","inspiratie","type-inspiratie","status-publish","has-post-thumbnail","hentry","tag-investeren","tag-ondernemers-versterken","tag-onze-gamechangers","tag-meer-r-en-d-investeringen-cruciaal","tag-voor-de-ondernemer-van-morgen","tag-voor-ondernemers","tag-zienswijze-op-r-en-d-behoefte","soort-insp-interview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dankzij advies van ROM InWest maken we betere keuzes<\/title>\n<meta name=\"description\" content=\"Doorgroei: in gesprekken met fonds- en investment managers van ROM InWest krijg ik regelmatig strategisch advies.\" \/>\n<meta name=\"robots\" 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