{"id":2680,"date":"2023-12-13T15:24:07","date_gmt":"2023-12-13T14:24:07","guid":{"rendered":"https:\/\/rominwest.nl\/inspiratie\/rom-inwest-investeert-in-yoni\/"},"modified":"2025-10-17T14:40:00","modified_gmt":"2025-10-17T12:40:00","slug":"rom-inwest-invests-in-yoni","status":"publish","type":"inspiratie","link":"https:\/\/rominwest.nl\/en\/nieuws\/rom-inwest-investeert-in-yoni\/","title":{"rendered":"ROM InWest invests in Yoni, the fem care brand for sustainable and healthy vaginal products"},"content":{"rendered":"<p><strong>Under the motto &#039;No leaks, no wetness, no worries&#039; produces <a href=\"https:\/\/yoni.care\/nl\/our-story\/\">Yoni<\/a> for almost ten years tampons and sanitary towels made of organic cotton. In 2016, the company won the SME innovation top 100 for the innovative marketing and communication around a product that so many people use. To help the company grow in Europe and thus make innovative fem care products more widely available to women, ROM InWest invested 2.3 million euros in Yoni together with Rabobank, Invest International.<\/strong><\/p>\n<p>\u201cAbout ten years ago, there was little or no thought or discussion about innovative and more comfortable fem care products,\u201d founder Mariah Manvelt Beck reflects on the early years of Yoni. Four major players dominated the fem care market when she founded her company in 2014. \u201cSanitary pads and tampons made of organic cotton already existed, but were only available in special places such as organic shops. That bothered me, because it meant that this alternative option was completely unknown to many women.\u201d<\/p>\n<h5><strong>Transparency about material use<\/strong><\/h5>\n<p>But Manvelt Beck saw more areas for improvement. \u201cUnlike creams and hand soap, manufacturers do not have to be transparent about the materials used for tampons and sanitary towels. Fem care products fall under the general product regulations in the EU. In that case, that requirement does not apply. I find that remarkable, to say the least. Most tampons and panty liners have a top layer of plastic that does not breathe. That causes stuffiness, with all the consequences that entails: from general mild irritation to medical complaints. Organic cotton breathes much more and therefore prevents these types of complaints.\u201d<\/p>\n<h5><strong>Yoni in supermarket and drugstore<\/strong><\/h5>\n<p>Yoni&#039;s organic cotton tampons and sanitary towels were the first in Europe to hit the shelves of regular supermarkets and drugstores in 2014 - a milestone that Manvelt Beck is still proud of. &quot;Our philosophy is that women should always have the choice for user-friendly and sustainable fem care products. So not only in the big city or the organic store, but also at the local Etos or supermarket around the corner. We always state on our packaging what our products are made of. In this way, we help women to make more conscious choices within fem care.&quot;<\/p>\n<h5><strong>International growth and research<\/strong><\/h5>\n<p>Thanks to the investment from ROM InWest, among others, Yoni can continue to grow in the Netherlands and in Europe. Manvelt Beck: \u201cWe are originally a North Holland brand, but we also want to bring our success to other countries so that more women can benefit from our products. For the further development and expansion of our product range \u2013 for example with sustainable menstrual cups and probiotics that prevent vaginal infections \u2013 we are working with Vrije Universiteit on scientific research into vaginal health. Incidentally, we are not only happy with the funding we received. With ROM InWest, we have also found a partner who, like us, strives for social return, a healthy environment and gender equality.\u201d<\/p>\n<h5><strong>Investment in Yoni from ROM InWest<\/strong><\/h5>\n<p>\u201cYoni is not only in the Netherlands, but also internationally an absolute leader in the field of sustainable and innovative fem care products,\u201d says Janet Nieboer, CEO ROM InWest. \u201cThe fact that they participate in scientific research for the development of their products proves how much they focus on innovation and really want to make a social impact. \u201cThe brand demonstrably contributes to sustainability, health and awareness. More than enough reasons for us to invest in Yoni.\u201d<\/p>\n<blockquote><p><strong><span class=\"TextRun SCXW156460601 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW156460601 BCX8\">March 2024 \u2013 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW156460601 BCX8\">Yonis<\/span><span class=\"NormalTextRun SCXW156460601 BCX8\"> fight against period poverty continues with new campaign <\/span><\/span><span class=\"EOP SCXW156460601 BCX8\" data-ccp-props=\"{&quot;134245417&quot;:false}\">\u00a0<\/span><\/strong><\/p>\n<p><span class=\"TextRun SCXW136969614 BCX8\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW136969614 BCX8\">To mark International Women&#039;s Day, Yoni is launching a new<\/span> <span class=\"NormalTextRun SCXW136969614 BCX8\">campaign. The theme?\u00a0<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\"> #inspireinclusion<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">. <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">Next to <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">their sustainable <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">menstruation <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">products <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">want to <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">h<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136969614 BCX8\">femcare<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\"> brand <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">act as a platform <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">that <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">inclusion of all<\/span> <span class=\"NormalTextRun SCXW136969614 BCX8\">women and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136969614 BCX8\">menstruators<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\"> stimulates<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">. Therefore, we highlight <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">they <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">this year a broader perspective on menstruation<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136969614 BCX8\">inclusivity<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">. <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">Under the motto &#039;Make Menstruation More Inclusive&#039; we share inspiring Games <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136969614 BCX8\">Changers<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\"> such as <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136969614 BCX8\">Shady<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW136969614 BCX8\">Nothingshomar<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136969614 BCX8\">Nanoah<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\"> Bush and Maria Carmen <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136969614 BCX8\">Punzi<\/span><span class=\"NormalTextRun SCXW136969614 BCX8\"> their experiences and stories. <\/span><span class=\"NormalTextRun SCXW136969614 BCX8\">Because, from physical to emotional to political, menstruation impacts us all in a variety of ways.<\/span><\/span><span class=\"EOP SCXW136969614 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u201cYoni is not only in the Netherlands, but also internationally an absolute leader in the field of sustainable and innovative fem care products,\u201d says Janet Nieboer, CEO ROM InWest. The fact that they participate in scientific research for the development of their products proves how much they focus on innovation and really want to make a social impact. \u201cThe brand demonstrably contributes to sustainability, health and awareness. More than enough reasons for us to invest in Yoni.\u201d<\/p>","protected":false},"author":12,"featured_media":2600,"template":"","tags":[47,114,134,88,90],"soort-insp":[76],"class_list":["post-2680","inspiratie","type-inspiratie","status-publish","has-post-thumbnail","hentry","tag-investeren","tag-mkb-fonds","tag-mkb-fonds-2","tag-voor-de-ondernemer-van-morgen","tag-voor-vrouwen","soort-insp-nieuws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ROM InWest investeert in Yoni<\/title>\n<meta name=\"description\" content=\"ROM InWest investeerde 2,3 miljoen euro in Yoni om zo het bedrijf te helpen biologische fem-care producten te verspreiden in Europa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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