{"id":2665,"date":"2023-09-11T12:06:49","date_gmt":"2023-09-11T10:06:49","guid":{"rendered":"https:\/\/rominwest.nl\/inspiratie\/merqato-minder-verspilling-door-betere-voorspelling-vraag-en-aanbod\/"},"modified":"2025-02-07T16:14:35","modified_gmt":"2025-02-07T15:14:35","slug":"merqato-less-waste-through-better-forecasting-of-supply-and-demand","status":"publish","type":"inspiratie","link":"https:\/\/rominwest.nl\/en\/nieuws\/merqato-minder-verspilling-door-betere-voorspelling-vraag-en-aanbod\/","title":{"rendered":"Merqato: less waste through data-based predictions"},"content":{"rendered":"<p><span data-contrast=\"none\">Jan-Willem: \u201cWe met through Antler, a venture capitalist that brings together driven, enterprising people with innovative ideas. We first wanted to set up a kind of B2B marketplace where suppliers of products such as fruit and vegetables could sell their surplus <\/span><span aria-label=\"Rich Text Content Control\"><span data-contrast=\"none\">\u200b<\/span><span data-contrast=\"none\">\u200b<\/span><\/span><span data-contrast=\"none\">Based on more than 60 interviews in the food chain, it turned out that setting up such a marketplace was a bit too ambitious. Precisely because these types of perishable products have such a limited shelf life <\/span><span aria-label=\"Rich Text Content Control\"><span data-contrast=\"none\">\u200b<\/span><span data-contrast=\"none\">\u200b<\/span><\/span><span data-contrast=\"none\">and it is therefore necessary to match supply and demand exactly on time.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"none\">Waste before his<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"none\">\u201cWe then started thinking about the underlying reason for <\/span><span aria-label=\"Rich Text Content Control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"none\">waste and loss. In many cases this turned out to be due to a lack of transparency in supply and demand. To illustrate: suppose a cooperative expects 100,000 strawberries on day X, but receives 150,000 from the various cooperative members that day. Those extra 50,000 are then much more difficult to sell through marketing and sales of that cooperative. With our software, however, we can predict 4 weeks in advance that the cooperative members will offer 150,000 strawberries on day X. That gives marketing and sales time to find a sales market for those extra 50,000. That gives the <\/span><span aria-label=\"Rich Text Content Control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"none\">growers and cooperatives not only get a better price, but also ensures fewer strawberries are thrown away.\u201d For its activities <\/span><span data-contrast=\"auto\">has Merqato <a href=\"https:\/\/samentegenvoedselverspilling.nl\/verspillingsvrijeweek\/\">received a voucher from the <\/a><\/span><span data-contrast=\"none\">Foundation Together against Food Waste<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"none\">Engage the entire supply chain<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"auto\">\u201cOur focus now is on predicting together with cooperatives based on AI so that these predictions become increasingly better. In addition to company data, we also use external data sources, including historical and future weather forecasts. <\/span><span aria-label=\"Rich Text Content Control\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">We are now working with several partners to develop the product. <\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\">The next step is to expand in Europe. We also have ideas about how we can help other parties in the food supply chain to become more sustainable and efficient with our data. Think of logistics companies. Because if we know exactly what fruit and vegetable supply there is on day X four weeks in advance, then you can also arrange the number of trucks needed for that. And that also makes the entire food value chain a bit more sustainable.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><b><span data-contrast=\"none\">Participation <\/span><\/b><a href=\"https:\/\/rominwest.nl\/en\/news\/food-innovators-wanted\/\"><b><span data-contrast=\"none\">Business Innovation Program Food<\/span><\/b><\/a><b><span data-contrast=\"none\">(BIPF)<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5>\n<p><span data-contrast=\"none\">Merqato is one of the companies supported by ROM InWest with an MIT grant. As a company that makes the food chain more sustainable, smarter and more efficient, they also participate in the<\/span><a href=\"https:\/\/www.introductieworkshopbipf.nl\/142990\/subscribe%5d\"><span data-contrast=\"none\">Business Innovation Program Food<\/span><span data-contrast=\"none\">\u202f<\/span><\/a><span data-contrast=\"none\">(BIPF). The BIPF, a partnership with ROM InWest, supports start-ups and existing SMEs that want to contribute to the food transition with their ideas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Merqato makes the food value chain more sustainable through smart use of data. With predictive analyses based on all kinds of data, the platform ensures that fruit and vegetable cooperatives have better insight into the deliveries of their members and the demand of customers. The aim is to make the supply chain of cooperatives more efficient and thus reduce waste and loss of fruit and vegetables. The platform was founded in 2023 by Jan-Willem Snoeker, Claire B\u00e9nard and Thomas Beelaerts.\u00a0<\/p>","protected":false},"author":12,"featured_media":2570,"template":"","tags":[72],"soort-insp":[75],"class_list":["post-2665","inspiratie","type-inspiratie","status-publish","has-post-thumbnail","hentry","tag-innoveren","soort-insp-interview"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Merqato: minder verspilling door voorspelling op basis van data<\/title>\n<meta name=\"description\" content=\"Met voorspellende analyses op basis van data zorgt Merqato e\u200b\u200brvoor dat fruit- en groenteco\u00f6peraties beter inzicht hebben in de leveringen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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