{"id":2638,"date":"2023-03-09T12:00:40","date_gmt":"2023-03-09T11:00:40","guid":{"rendered":"https:\/\/rominwest.nl\/inspiratie\/agurotech\/"},"modified":"2025-10-17T14:47:03","modified_gmt":"2025-10-17T12:47:03","slug":"agurotech","status":"publish","type":"inspiratie","link":"https:\/\/rominwest.nl\/en\/nieuws\/agurotech\/","title":{"rendered":"Agurotech Raises Investment to Accelerate Sustainable Agriculture with Data-Driven Irrigation Management"},"content":{"rendered":"<p>Haarlem\/Amsterdam, March 8, 2023 \u2013 Agurotech receives an investment boost of \u20ac 1.5 million from Navus Ventures and ROM InWest. This will enable the Amsterdam high-tech company, an expert in data-driven irrigation management, to take the next step towards making the global food system future-proof.<\/p>\n<p><span class=\"TextRun SCXW21659582 BCX0\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"SpellingError SCXW21659582 BCX0\">Navus<\/span><span class=\"NormalTextRun SCXW21659582 BCX0\"> Ventures<\/span><\/span><span class=\"TextRun SCXW21659582 BCX0\" lang=\"NL-NL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21659582 BCX0\"> leads the investment that contributes<\/span><span class=\"NormalTextRun SCXW21659582 BCX0\">eight<\/span><span class=\"NormalTextRun SCXW21659582 BCX0\"> to further digitalization of agriculture and more efficient use of raw materials in the agricultural sector. The investment from ROM <\/span><span class=\"SpellingError SCXW21659582 BCX0\">InWest<\/span><span class=\"NormalTextRun SCXW21659582 BCX0\"> originates from the Dutch government&#039;s Transition Fund, intended to support companies that accelerate the major, necessary transitions of our time with their service or product.<\/span><\/span><span class=\"EOP SCXW21659582 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Data via soil moisture sensors and weather stations<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">The business model of <\/span><a href=\"https:\/\/agurotech.com\/\"><span data-contrast=\"none\">Agurotech<\/span><\/a><span data-contrast=\"auto\"> is focused on developing, producing and delivering hardware (soil moisture sensors and weather stations) and software (app) to farmers in horticulture, arable farming and open dairy farming. The soil moisture sensors and weather stations collect data that the application developed by Agurotech interprets and combines with agricultural models. The intuitive software offers agricultural and dairy farmers practical insight into soil moisture, linked to the weather situation and forecast. This allows them to use fertilizer and water in a more targeted, and therefore more efficient and sustainable way, and to optimize their primary process.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Pipeline filled with orders<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">Agurotech was founded in 2020 and is led by Jo\u00eblle van den Brand and Lilia Planjyan. They have specific knowledge of cultivation, crops and the agricultural market. For Agurotech, 2022 was all about pilots with farmers and testing and improving the software. This laid the foundation for a concrete market demand with a sales pipeline of approximately 180 sensors and twenty weather stations. In addition to the production of a batch of a thousand sensors, Agurotech will also carry out the LIFE project in 2023, in which 500 soil sensors will be placed with 150 farmers in six EU countries. It is the largest sensor-driven agricultural project ever.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Next step in sustainable agriculture\u00a0<\/span><\/b><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">Janet Nieboer, ROM InWest: \u201cA sustainable food system is one of the most important challenges of our time. We are therefore pleased to be able to contribute to this effective approach with global potential. Thanks to the smart use of data in combination with advanced hardware, an important boost is provided to improving agriculture, the environment and living environment. Agurotech can become an important employer for the North Holland economy.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are proud of this investment round,\u201d says co-founder Jo\u00eblle van den Brand of Agurotech. \u201cWith our system, we have the potential to effectively make agriculture more sustainable. Not only in the Netherlands or Europe, but all over the world. Thanks to these investments, we can significantly scale up and expand our company. We expect to grow in the coming five years and achieve international market leadership in important segments.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Agurotech receives an investment boost of \u20ac1.5 million from Navus Ventures and ROM InWest. This will enable the Amsterdam high-tech company, an expert in data-driven irrigation management, to take the next step towards making the global food system future-proof.<\/p>","protected":false},"author":12,"featured_media":2516,"template":"","tags":[47,114,134,82],"soort-insp":[76],"class_list":["post-2638","inspiratie","type-inspiratie","status-publish","has-post-thumbnail","hentry","tag-investeren","tag-mkb-fonds","tag-mkb-fonds-2","tag-onze-gamechangers","soort-insp-nieuws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agurotech<\/title>\n<meta name=\"description\" content=\"Het businessmodel van Agurotech is gericht op het ontwikkelen, produceren en leveren van hardware (bodemvochtsensoren en weerstations) en software (app) aan boeren in de tuin- en akkerbouw en open melkveehouderij.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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