{"id":2637,"date":"2023-03-08T12:43:14","date_gmt":"2023-03-08T11:43:14","guid":{"rendered":"https:\/\/rominwest.nl\/inspiratie\/tex-tracer-haalt-e-15-miljoen-aan-startkapitaal-op-om-transparantie-in-de-textielindustrie-aan-te-brengen\/"},"modified":"2025-10-17T14:43:46","modified_gmt":"2025-10-17T12:43:46","slug":"tex-tracer-raises-e15-million-in-seed-funding-to-bring-transparency-to-the-textile-industry","status":"publish","type":"inspiratie","link":"https:\/\/rominwest.nl\/en\/nieuws\/tex-tracer-haalt-e-15-miljoen-aan-startkapitaal-op-om-transparantie-in-de-textielindustrie-aan-te-brengen\/","title":{"rendered":"Tex.tracer raises \u20ac1.5 million in seed funding to bring transparency to the textile industry"},"content":{"rendered":"<p>Haarlem\/Amsterdam, March 8, 2023 \u2013 Social enterprise tex.tracer today announces an investment of \u20ac1.5 million by ROM InWest, HearstLab Europe, Joanna Invests and several venture capitalists. The seed capital will enable tex.tracer to further develop the creation of a transparent fashion ecosystem.<\/p>\n<p><span data-contrast=\"none\">Because <\/span>the startup <span data-contrast=\"none\">reliable data and has the knowledge and experience to play an important role in the field of sustainability transparency, ROM InWest is making this investment from its SME fund. The investment contributes to multiple sustainable development goals.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<blockquote><p><strong>Podcast<br \/>\n<\/strong><span data-contrast=\"auto\">Listen <\/span><a href=\"https:\/\/open.spotify.com\/episode\/79zR8zFmS2kCno8KgwMR4x\"><span data-contrast=\"none\">on Spotify<\/span><\/a><span data-contrast=\"auto\"> or <\/span><a href=\"https:\/\/podcasts.apple.com\/nl\/podcast\/pim-podcast\/id1673807119\"><span data-contrast=\"none\">Apple Podcasts<\/span><\/a><span data-contrast=\"auto\"> to the interview that Jolanda Kooi of tex.tracer and investment manager Isabel van Nesselrooij of ROM InWest had with the <\/span><i><span data-contrast=\"auto\">PIM Podcast<\/span><\/i><span data-contrast=\"auto\"> of the Investment-ready Innovative SME Program of the province of North Holland. Video and photo material of this interview <\/span><a href=\"https:\/\/home.mycloud.com\/action\/share\/cd8e7ca8-bbce-4732-8e89-5c2055e8e503\"><span data-contrast=\"none\">download here<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">Tex.tracer works on an independent verification of the fashion production chain and product information. It collects and analyses reliable data such as time and geolocation stamps using blockchain technology and <\/span><i><span data-contrast=\"auto\">pear<\/span><\/i><span data-contrast=\"auto\">-feedback. This data is analyzed at different levels. The company, which was founded in 2021 by Jolanda Kooi and Bart Westerman, facilitates the fashion and textile industry in making conscious choices in the production and purchase of clothing. Consumers are also better informed about where and how products are made. In addition, tex.tracer enables brands and retailers to comply with future laws and regulations and achieve the climate-neutral targets for 2050.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With over 50 brands, including MUD Jeans, State of Art, Livera and Fabienne Chapot, and insight into many more suppliers, tex.tracer has acquired a significant market share in the Netherlands. The investment will be used to further develop and automate the SaaS platform and to grow the company internationally.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">Reliable data with climate neutral targets<\/span><\/b><\/h5>\n<p><span data-contrast=\"auto\">Lead investor ROM InWest is happy to join tex.tracer&#039;s mission. Janet Nieboer, CEO of ROM InWest: &quot;The future is about reliable data and that is what tex.tracer offers. The tex.tracer team has the knowledge and experience needed to play an important role in the field of transparency.&quot;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-contrast=\"auto\">Kenan Packman of HearstLab agrees: \u201cA technology company in the fashion industry led by a predominantly female team aligns with HearstLab\u2019s ambitions. We\u2019re excited that tex.tracer is empowering consumers to make informed decisions.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-contrast=\"auto\">\u201cThe company\u2019s mission to create a better fashion industry puts the European Green Deal and climate neutral targets into practice. The team is led by a female founder. We are therefore happy to invest in tex.tracer,\u201d adds Claire Tange of Joanna Invests.<\/span><\/p>\n<h5><b><span data-contrast=\"auto\">A better fashion industry<\/span><\/b><span data-contrast=\"auto\">\u202f<\/span><\/h5>\n<p><span data-contrast=\"auto\">The tex.tracer team has over 40 years of experience in the textile industry and knows from experience that transparency is the basis for change in the industry. \u201cOur mission is to create a better fashion industry. tex.tracer supports companies with analyzed data, so they can more easily collaborate with suppliers to achieve their sustainability goals,\u201d says <a href=\"https:\/\/rominwest.nl\/en\/game-changers\/tex-tracer\/\">tex.tracer<\/a>-CEO co-founder Jolanda Kooi.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Social enterprise Tex.tracer today announces an investment of \u20ac1.5 million from ROM InWest, HearstLab Europe, Joanna Invests and several venture capitalists.<\/p>","protected":false},"author":12,"featured_media":2514,"template":"","tags":[72,47,114,134],"soort-insp":[76],"class_list":["post-2637","inspiratie","type-inspiratie","status-publish","has-post-thumbnail","hentry","tag-innoveren","tag-investeren","tag-mkb-fonds","tag-mkb-fonds-2","soort-insp-nieuws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tex.tracer haalt \u20ac 1,5 miljoen aan startkapitaal op<\/title>\n<meta name=\"description\" content=\"Tex.tracer krijgt de investering van ROM InWest, HearstLab Europe, Joanna Invests en diverse durfkapitaalverstrekkers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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