{"id":2632,"date":"2022-08-10T12:13:05","date_gmt":"2022-08-10T10:13:05","guid":{"rendered":"https:\/\/rominwest.nl\/inspiratie\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/"},"modified":"2025-10-14T14:46:47","modified_gmt":"2025-10-14T12:46:47","slug":"rom-inwest-draws-innovative-companies-through-death-valley-rom-inwest-in-the-nhd","status":"publish","type":"inspiratie","link":"https:\/\/rominwest.nl\/en\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/","title":{"rendered":"'ROM InWest attracts innovative companies through Death Valley' ROM InWest in the NoordHollands Dagblad"},"content":{"rendered":"
\n

\u201cThe Netherlands is changing,\u201d Nieboer said in the Noordhollands Dagblad. \u201cOut of necessity, for example because of the war in Ukraine, the urgency for transition is being reinforced. I am convinced that many companies have good ideas for that.\u201d<\/p>\n<\/div>\n

\n

For entrepreneurs who are not yet at the stage where they can interest large banks or investors in their plan, ROM InWest is intended. This regional development company has two funds, which are filled with money from the province, municipalities and the national government.<\/p>\n

Feelers<\/strong><\/h5>\n

ROM InWest \u2013 the ninth and last regional development company established in the Netherlands \u2013 focuses on the North Holland SME sector. From the Haarlem Koepel, the employees have been putting out their feelers since October last year. Their interest is mainly in companies that can contribute to the transition to a greener and more inclusive economy.<\/p>\n

Companies like the two Amsterdam companies that have already received funding. The first is Quicargo, an online platform that connects empty cargo space to companies that want to have pallet loads or packages transported. The second company is Woon Duurzaam, which offers homeowners the opportunity to make their homes gas-free and energy-neutral through a tailor-made plan.<\/p>\n

Family businesses<\/strong><\/h5>\n

Nieboer is convinced that there are many more companies with good ideas. "Family businesses that want to work in a more environmentally friendly way. Or start-ups of people with an academic background, who want to start something based on their knowledge." ROM InWest has two funds - the SME fund for innovation (60 million euros) and the Transition Fund (100 million) for entrepreneurs in the energy transition and the circular economy.<\/p>\n

ROM InWest also offers guidance. "We really engage in conversation, to see where things get stuck. We help them formulate their proposition better or expand their network. We can also connect them to other investors - we participate for a maximum of 49 percent ourselves."<\/p>\n

Death Valley. That is the figurative term for the period when a good business idea has been worked out, but has not yet managed to attract money. Many companies that think about a circular way of doing business come up against that, says Nieboer. Because their idea deprives others of their revenue model.<\/p>\n

Disposable diapers<\/strong><\/h5>\n

"Suppose someone can teach parents to toilet-train their babies much faster. So that the children do not wear a (disposable) diaper for years, but sometimes only for nine months. That affects the revenue model of diaper manufacturers, but does make a major contribution to the world. Investors should not only think about the financial return, but also about the social return."<\/p>\n

Written by Willemien Schenkeveld for the Noordhollands Dagblad, click here for the article<\/a>.<\/h5>\n<\/div>","protected":false},"excerpt":{"rendered":"

Noord-Hollandse bedrijven met een innovatief plan die een investeerder zoeken, kunnen denken aan ROM InWest, dat met overheidsgeld de regionale economie stimuleert. ,”We zijn op zoek naar de onzichtbare parels die er zeker zijn\u2019\u2019, zegt directeur Janet Nieboer in het NoordHollands Dagblad.<\/p>","protected":false},"author":4,"featured_media":2504,"template":"","tags":[47,79],"soort-insp":[75],"class_list":["post-2632","inspiratie","type-inspiratie","status-publish","has-post-thumbnail","hentry","tag-investeren","tag-over-ons","soort-insp-interview"],"yoast_head":"\nLees in het NoordHollands Dagblad over de rol van ROM InWest<\/title>\n<meta name=\"description\" content=\"Wij helpen ondernemers met hun plannen zodat banken of investeerders interesse hebben in hun plan. Bron, Noordhollands dagblad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rominwest.nl\/en\/news\/rom-inwest-draws-innovative-companies-through-death-valley-rom-inwest-in-the-nhd\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'ROM InWest trekt innoverende bedrijven door Death Valley heen' ROM InWest in het NoordHollands Dagblad\" \/>\n<meta property=\"og:description\" content=\"Wij helpen ondernemers met hun plannen zodat banken of investeerders interesse hebben in hun plan. Bron, Noordhollands dagblad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rominwest.nl\/en\/news\/rom-inwest-draws-innovative-companies-through-death-valley-rom-inwest-in-the-nhd\/\" \/>\n<meta property=\"og:site_name\" content=\"ROM InWest\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-14T12:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rominwest.nl\/wp-content\/uploads\/2024\/03\/DR_01363-scaled-e1660132946405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1982\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rominwest.nl\\\/nieuws\\\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\\\/\",\"url\":\"https:\\\/\\\/rominwest.nl\\\/nieuws\\\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\\\/\",\"name\":\"Lees in het NoordHollands Dagblad over de rol van ROM InWest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rominwest.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rominwest.nl\\\/nieuws\\\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rominwest.nl\\\/nieuws\\\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rominwest.nl\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/DR_01363-scaled-e1660132946405.jpg\",\"datePublished\":\"2022-08-10T10:13:05+00:00\",\"dateModified\":\"2025-10-14T12:46:47+00:00\",\"description\":\"Wij helpen ondernemers met hun plannen zodat banken of investeerders interesse hebben in hun plan. Bron, Noordhollands dagblad\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rominwest.nl\\\/nieuws\\\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rominwest.nl\\\/nieuws\\\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/rominwest.nl\\\/nieuws\\\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rominwest.nl\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/DR_01363-scaled-e1660132946405.jpg\",\"contentUrl\":\"https:\\\/\\\/rominwest.nl\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/DR_01363-scaled-e1660132946405.jpg\",\"width\":1982,\"height\":1080,\"caption\":\"NoordHollands Dagblad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rominwest.nl\\\/nieuws\\\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rominwest.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inspiratie\",\"item\":\"https:\\\/\\\/rominwest.nl\\\/inspiratie\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"‘ROM InWest trekt innoverende bedrijven door Death Valley heen’ ROM InWest in het NoordHollands Dagblad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rominwest.nl\\\/#website\",\"url\":\"https:\\\/\\\/rominwest.nl\\\/\",\"name\":\"ROM InWest\",\"description\":\"Innoveren + Investeren\",\"publisher\":{\"@id\":\"https:\\\/\\\/rominwest.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rominwest.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rominwest.nl\\\/#organization\",\"name\":\"ROM InWest\",\"url\":\"https:\\\/\\\/rominwest.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/rominwest.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rominwest.nl\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ROM-InWest-logo-2024-web.svg\",\"contentUrl\":\"https:\\\/\\\/rominwest.nl\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ROM-InWest-logo-2024-web.svg\",\"width\":133,\"height\":44,\"caption\":\"ROM InWest\"},\"image\":{\"@id\":\"https:\\\/\\\/rominwest.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCn0GPDxtaucYQGVCTCNBNRg\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rom-inwest\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Read about the role of ROM InWest in the NoordHollands Dagblad","description":"We help entrepreneurs with their plans so that banks or investors are interested in their plan. Source, Noordhollands dagblad","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rominwest.nl\/en\/news\/rom-inwest-draws-innovative-companies-through-death-valley-rom-inwest-in-the-nhd\/","og_locale":"en_GB","og_type":"article","og_title":"'ROM InWest trekt innoverende bedrijven door Death Valley heen' ROM InWest in het NoordHollands Dagblad","og_description":"Wij helpen ondernemers met hun plannen zodat banken of investeerders interesse hebben in hun plan. Bron, Noordhollands dagblad","og_url":"https:\/\/rominwest.nl\/en\/news\/rom-inwest-draws-innovative-companies-through-death-valley-rom-inwest-in-the-nhd\/","og_site_name":"ROM InWest","article_modified_time":"2025-10-14T12:46:47+00:00","og_image":[{"width":1982,"height":1080,"url":"https:\/\/rominwest.nl\/wp-content\/uploads\/2024\/03\/DR_01363-scaled-e1660132946405.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rominwest.nl\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/","url":"https:\/\/rominwest.nl\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/","name":"Read about the role of ROM InWest in the NoordHollands Dagblad","isPartOf":{"@id":"https:\/\/rominwest.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rominwest.nl\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/#primaryimage"},"image":{"@id":"https:\/\/rominwest.nl\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/#primaryimage"},"thumbnailUrl":"https:\/\/rominwest.nl\/wp-content\/uploads\/2024\/03\/DR_01363-scaled-e1660132946405.jpg","datePublished":"2022-08-10T10:13:05+00:00","dateModified":"2025-10-14T12:46:47+00:00","description":"We help entrepreneurs with their plans so that banks or investors are interested in their plan. Source, Noordhollands dagblad","breadcrumb":{"@id":"https:\/\/rominwest.nl\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rominwest.nl\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/rominwest.nl\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/#primaryimage","url":"https:\/\/rominwest.nl\/wp-content\/uploads\/2024\/03\/DR_01363-scaled-e1660132946405.jpg","contentUrl":"https:\/\/rominwest.nl\/wp-content\/uploads\/2024\/03\/DR_01363-scaled-e1660132946405.jpg","width":1982,"height":1080,"caption":"NoordHollands Dagblad"},{"@type":"BreadcrumbList","@id":"https:\/\/rominwest.nl\/nieuws\/rom-inwest-trekt-innoverende-bedrijven-door-death-valley-heen-rom-inwest-in-het-nhd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rominwest.nl\/"},{"@type":"ListItem","position":2,"name":"Inspiratie","item":"https:\/\/rominwest.nl\/inspiratie\/"},{"@type":"ListItem","position":3,"name":"‘ROM InWest trekt innoverende bedrijven door Death Valley heen’ ROM InWest in het NoordHollands Dagblad"}]},{"@type":"WebSite","@id":"https:\/\/rominwest.nl\/#website","url":"https:\/\/rominwest.nl\/","name":"ROM InWest","description":"Innovate + Invest","publisher":{"@id":"https:\/\/rominwest.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rominwest.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/rominwest.nl\/#organization","name":"ROM InWest","url":"https:\/\/rominwest.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/rominwest.nl\/#\/schema\/logo\/image\/","url":"https:\/\/rominwest.nl\/wp-content\/uploads\/2024\/02\/ROM-InWest-logo-2024-web.svg","contentUrl":"https:\/\/rominwest.nl\/wp-content\/uploads\/2024\/02\/ROM-InWest-logo-2024-web.svg","width":133,"height":44,"caption":"ROM InWest"},"image":{"@id":"https:\/\/rominwest.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.youtube.com\/channel\/UCn0GPDxtaucYQGVCTCNBNRg","https:\/\/www.linkedin.com\/company\/rom-inwest\/"]}]}},"_links":{"self":[{"href":"https:\/\/rominwest.nl\/en\/wp-json\/wp\/v2\/inspiratie\/2632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rominwest.nl\/en\/wp-json\/wp\/v2\/inspiratie"}],"about":[{"href":"https:\/\/rominwest.nl\/en\/wp-json\/wp\/v2\/types\/inspiratie"}],"author":[{"embeddable":true,"href":"https:\/\/rominwest.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rominwest.nl\/en\/wp-json\/wp\/v2\/media\/2504"}],"wp:attachment":[{"href":"https:\/\/rominwest.nl\/en\/wp-json\/wp\/v2\/media?parent=2632"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rominwest.nl\/en\/wp-json\/wp\/v2\/tags?post=2632"},{"taxonomy":"soort-insp","embeddable":true,"href":"https:\/\/rominwest.nl\/en\/wp-json\/wp\/v2\/soort-insp?post=2632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}