{"id":7030,"date":"2025-10-14T15:24:29","date_gmt":"2025-10-14T13:24:29","guid":{"rendered":"https:\/\/rominwest.nl\/?post_type=gamechangers&#038;p=7030"},"modified":"2025-10-21T14:45:46","modified_gmt":"2025-10-21T12:45:46","slug":"mud-jeans-circular-jeans-for-a-sustainable-future","status":"publish","type":"gamechangers","link":"https:\/\/rominwest.nl\/en\/gamechangers\/mud-jeans-circulaire-spijkerbroeken-voor-een-duurzame-toekomst\/","title":{"rendered":"MUD Jeans: circular jeans for a sustainable future"},"excerpt":{"rendered":"<p>The fashion industry is known for its polluting nature, and the production of jeans is no exception. In fact, they are the most polluting. MUD Jeans tackles this problem with an innovative and circular approach: making jeans from worn, recycled denim. <\/p>","protected":false},"author":8,"featured_media":7440,"template":"","tags":[123,47,103],"gc-fonds":[105],"class_list":["post-7030","gamechangers","type-gamechangers","status-publish","has-post-thumbnail","hentry","tag-circulaire-transitie","tag-investeren","tag-pdenh","gc-fonds-pdenh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MUD Jeans: circulaire spijkerbroeken voor een duurzame toekomst - ROM InWest<\/title>\n<meta name=\"description\" content=\"De mode-industrie staat bekend om haar vervuilende karakter en de productie van spijkerbroeken is daar geen uitzondering op. Die is juist het meest vervuilend. MUD Jeans pakt dit probleem aan met een innovatieve en circulaire aanpak: jeans maken van gedragen, gerecycled denim.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rominwest.nl\/en\/game-changers\/mud-jeans-circular-jeans-for-a-sustainable-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MUD Jeans: circulaire spijkerbroeken voor een duurzame toekomst\" \/>\n<meta property=\"og:description\" content=\"De mode-industrie staat bekend om haar vervuilende karakter en de productie van spijkerbroeken is daar geen uitzondering op. Die is juist het meest vervuilend. 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