While data-driven entrepreneurship has long been commonplace in many sectors, hospitality entrepreneurs were until recently almost entirely dependent on experience and intuition for their business operations. To change that, the company hired strategic development partner Microsoft. Together, the two parties created the first online platform that gives hospitality entrepreneurs access to a data-driven approach. More than 3,400 Dutch hospitality companies are already using the app.
Insight into all sales figures thanks to Tapp
The startup is the only party in the Netherlands to combine the internal beverage sales figures of catering companies with the market-wide benchmark. Integrations with cash register systems give entrepreneurs insight into their own beverage sales and national trends. For example, they can see how their assortment performs compared to that of other catering establishments, which drinks sell best and at what prices - including advice. Commercial opportunities such as optimizing the assortment or using a better pricing strategy are quickly and clearly identified.
Proud of investment
“Which drinks generate the most turnover? Am I missing margins on certain drinks? Am I missing a popular drink in my range? Hospitality entrepreneurs have always been in the dark when it comes to these types of questions, but with TAPP they get answers very quickly so that they can do business smarter,” says Wibo Roest, CEO of TAPP. “We are proud that ROM InWest and CNBB have invested in our platform together with Rabobank. With this financing, we will further develop TAPP and we hope to increase the number of Dutch customers to 5,000+ this year. Our mission for TAPP to grow into the European market leader in stimulating hospitality turnover is thus coming one step closer.”
Future-proof regional economy
Janet Nieboer, CEO ROM InWest: “With this strategic investment from the SME Fund, we are stimulating the company in its goal to make data-based insights available to hospitality entrepreneurs with digital tools. The information about sales figures, market trends and pricing strategies they can find on the TAPP platform has a profound impact on their business operations and growth opportunities. With our investment in TAPP, we demonstrate that we are committed to digitalization that ultimately contributes to a future-proof regional economy and accelerated innovation in a broader sense.”
